Levi’s is an iconic brand, best known for its jeans and founded in 1873 by Levi Strauss & Co., they have since become one of the most recognised clothing items around the world.

Modern jeans began in the USA in the 1920s, largely confined to the working west, cowboys, lumberjacks, and railroad workers. By WW2 hardwearing blue jeans with rivets were declared an essential commodity for those in defence work.

Between the 1950s and 1980s, Levi’s jeans became popular among a wide range of youth subcultures, including greasers, mods, rockers, and hippies. Aided by a popular ad campaign, Levi’s popular shrink-to-fit 501s have become their number one selling product.

Levi’s range encompasses denim jeans, jackets, footwear, clothing and accessories. Repsycho regularly stocks vintage and used Levi items, indeed 501s have consistently been among our best selling items for over 30 years.

Levis

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