When surf culture became a worldwide trend in the late 1990’s the footwear naturally followed, they symbolised a sporting but cool, relaxed lifestyle. UGG Australia exploded onto the fashion scene, popularised by celebrities, they rapidly became the casual footwear of choice.

Classic UGG boots are plain with no adornment, made of sheepskin with no frills, pull on and flat. Available as a short or tall boot originally only available in a couple of colours.

Obviously, the popularity of this unspectacular boot drove the development of the basic design, more colours, buttons, bows and zips, then embroidery, sequins and crystals! Interest grew and the development continues today. There are enough different styles and shapes to suit every taste- there are even great men’s styles if you look! 

UGGs are incredibly durable boots, shoes, slippers and sandals, they feel plush and cosy, they also feel well made. Recollecting their origins and the vibe that made them popular, today it seems that they still have the whiff of the surfer, relaxed, cool and hip!